How to Improve Walmart Marketplace Product Rankings
Walmart Marketplace offers a massive opportunity for eCommerce sellers, but standing out in search results requires a strategic approach. If you want to boost your product rankings and increase sales, you need to optimize your listings, improve seller performance, and leverage Walmart’s advertising tools effectively.
If you're not yet selling on Walmart Marketplace, now is the time to start. Sign up for Walmart Marketplace here and unlock a new sales channel for your business.
1. Optimize Your Product Listings
Walmart’s algorithm prioritizes product listings that are well-optimized with relevant keywords, high-quality images, and detailed descriptions. Here’s what you need to focus on:
Title Optimization: Use clear, concise, and keyword-rich product titles that follow Walmart’s guidelines.
Bullet Points & Descriptions: Highlight key features, benefits, and specifications in a well-structured format.
High-Quality Images: Walmart recommends at least four high-resolution images, including lifestyle shots.
SEO Best Practices: Incorporate relevant keywords naturally in the title, description, and key attributes to improve discoverability.
New to Walmart Marketplace? Sign up here to start selling and optimizing your listings for maximum visibility.
2. Maintain Competitive Pricing
Walmart favors competitively priced products, especially those that qualify for its Pro Seller Badge and Buy Box placement. Here’s how you can stay ahead:
Use a Repricer: Automatically adjust prices based on market trends and competition. Our reccomendation is Flashpricer. It is the only tool on the market that validates and fixes any errors with the Walmart API before it reprices and it's faster than any other repricer out there- giving you the advantage to win the buy box more often. Also, we have seen clients increase profits using this tool - which everyone needs in today's competitive market.
Monitor Your Competition: Regularly check pricing on Walmart and other marketplaces.
Leverage Price Matching: Walmart’s pricing algorithm takes external prices into account, so staying competitive is key.
3. Improve Your Seller Performance Metrics
Walmart values reliable sellers who offer excellent customer service. To improve your rankings, focus on:
Fast & Reliable Fulfillment: Consider using Walmart Fulfillment Services (WFS) to meet shipping expectations.
Low Order Defect Rate (ODR): Maintain high order accuracy and reduce cancellations or late shipments.
Customer Service Excellence: Respond quickly to customer inquiries and resolve issues efficiently.
4. Leverage Walmart Advertising (Walmart Connect)
To further improve rankings, invest in Walmart Sponsored Ads to boost your product visibility. Here’s how to get the most out of Walmart Connect:
Sponsored Products: Appear at the top of search results for relevant keywords.
Display Ads: Retarget potential customers who have shown interest in your products.
Performance Tracking: Regularly analyze ad performance and adjust bids for optimal ROI.
5. Increase Product Reviews & Ratings
Higher-rated products rank better on Walmart Marketplace. Encourage customers to leave positive reviews by:
Providing Great Customer Service: Happy customers are more likely to leave positive feedback.
Requesting Reviews: Send follow-up emails politely asking for a review.
Offering Quality Products: Ensure your products meet or exceed customer expectations.
Final Thoughts
Improving your Walmart Marketplace product rankings requires a combination of SEO optimization, competitive pricing, strong seller metrics, strategic advertising, and high customer satisfaction. By implementing these best practices, you can drive more visibility and sales on Walmart’s platform.
Not selling on Walmart Marketplace yet? Don’t miss out on the opportunity to expand your business. Sign up now and start reaching millions of Walmart customers today!