Navigating the New Amazon Reimbursement Policies: Key Insights for Sellers
Understanding Amazon's Reimbursement Policies
Amazon has recently revised its reimbursement policies, a move that has sparked both concern and intrigue among sellers. These changes are designed to streamline the reimbursement process, but they also require sellers to be more vigilant in monitoring their transactions. Understanding these updates is crucial for maximizing reimbursements and maintaining a healthy bottom line.
At its core, the policy update aims to address discrepancies in inventory management, lost or damaged goods during fulfillment, and other common seller issues. While this is a positive change, it necessitates a clear understanding of the new procedures to ensure compliance and optimal reimbursement.

Key Changes in the Reimbursement Process
Summary of the November 1, 2024 Policy Change
The first change, implemented on November 1, 2024, brought both positive and negative impacts for sellers:
Good News: Sellers no longer need to file as many claims manually. Most (but not all) instances of lost or damaged inventory in Amazon’s warehouse are now automatically reimbursed, reducing administrative overhead.
Bad News: The window for filing claims has been significantly shortened. This creates a greater burden on sellers to actively monitor for reimbursement opportunities and submit claims more quickly.
This dual impact means that while sellers benefit from automatic reimbursements, they must allocate additional time and resources to ensure they don’t miss out on claims due to the reduced filing window.
For more details, you can review the policy announcement on Amazon here.

Summary of the March 10, 2025 Policy Change
The second policy change, which was announced at the end of 2024, is set to take effect on March 10, 2025. Unlike the earlier change, this update does not appear to benefit sellers. Industry experts, including a leading reimbursement provider, estimate that payouts for claims related to this policy will decrease by as much as 70%. See policy change anoouncement here.
The Impact on Amazon Sellers
These changes mark a significant shift in how Amazon handles reimbursements, and sellers need to adapt quickly to avoid missing out on potential claims. While the automatic reimbursement process introduced in November 2024 reduces manual workload, the shortened claim window demands more vigilance and efficient monitoring systems. Also, not all claims are automatically reimbursed, so keep an eye out for reimbursements Amazon does not reimburse automatically. The upcoming March 2025 change, however, presents a direct challenge, with a substantial reduction in potential reimbursement payouts.
In our opinion, sellers should consider the following steps to navigate these changes effectively:
Invest in Monitoring Tools: Leverage software to track inventory discrepancies and claim opportunities in real time.
Enlist the Assistance of a Reimbursement Provider: Fees have come down on these services to around 10% of reclaimed funds. They can maximize the reimbursements they find for you, and the rate of successful claims is higher as they know how and when to file each claim type.
Adjust Financial Expectations: Factor in the potential decrease in reimbursement payouts when forecasting revenues and managing budgets.
By staying proactive, sellers can mitigate some of the challenges posed by these policy updates and the impact on profitability.