Why 2025 is the Year to Start Selling on Walmart Marketplace
In recent years, Amazon sellers have seen increasing challenges as the marketplace continues to change policies that are not always in favor of brands and businesses. With constant updates to fees, restrictions, and even suspension risks, it has become increasingly difficult to feel secure as an Amazon-exclusive seller. If you haven’t yet diversified your sales channels, now is the time.
2025 is the year to focus on being omni-channel, and Walmart Marketplace should be at the top of your list when considering brand expansion.
Why Should Amazon Sellers Consider Walmart Marketplace?
Walmart has made significant strides in growing its online marketplace, becoming a top competitor to Amazon. With over 120 million unique monthly visitors, Walmart Marketplace offers a vast audience that continues to grow. Unlike Amazon, which is notorious for its unpredictable policy changes, Walmart’s marketplace provides a more stable and predictable environment for sellers.
For Amazon-exclusive sellers, expanding to Walmart Marketplace can mitigate risk by diversifying your business, increasing your reach, and driving more profits. With a seamless integration system that allows you to sync your inventory across platforms, you’ll be able to manage your business more efficiently and tap into Walmart’s growing customer base.
Key Benefits of Selling on Walmart Marketplace
Lower Fees: Walmart Marketplace typically charges lower referral fees compared to Amazon, helping to preserve your profit margins. There is no sign up fee and seller fees range from 6% - 15%, depending on the catagory.
Growing Audience: With 120 million monthly visitors browsing Walmart’s website, expanding to Walmart Marketplace allows you to tap into an audience that’s actively seeking products like yours.
Less Seller Competition: Compared to Amazon’s crowded marketplace, Walmart has fewer sellers in many categories, making it easier to stand out.
Walmart’s Brand Trust: Walmart is a well-known brand, and shoppers trust its platform for quality and price. This trust can translate into increased sales for your business.
What You Need to Qualify as a Walmart Marketplace Seller
Getting started on Walmart Marketplace is straightforward, but there are specific qualifications that you must meet. Here’s what you need to know:
Seller Requirements:
You must have a U.S. business tax ID.
You need to have a valid credit card.
Your business should have a track record of fulfilling orders (a history of consistent sales is preferred).
Product Criteria:
Walmart has a strict policy when it comes to listing quality products. Make sure your products comply with Walmart’s listing guidelines and quality standards.
Shipping Capabilities:
You must be able to provide timely shipping and order fulfillment. Walmart expects its sellers to offer fast and reliable shipping, with most items shipped within 1-2 business days.
Return Policies:
Be prepared to meet Walmart’s return policy standards. They expect sellers to provide a 30-day return window, which is standard in the e-commerce industry.
Tips to Succeed on Walmart Marketplace
Optimize Your Listings:
Walmart Marketplace allows for SEO optimization similar to Amazon. Use high-quality images, detailed product descriptions, and relevant keywords to ensure your products are easily found. We suggest using ecommece seller tools that specifically support Walmart and provide data that is pulled from Walmart's API. Don't rely on Amazon data when selling on the Walmart Marketplace. See our tool suggestions here.
Leverage Walmart Fulfillment Services (WFS):
If you don’t have a robust logistics operation, consider using Walmart’s Fulfillment Services (WFS). This program allows Walmart to store, pick, pack, and ship your products, ensuring fast and reliable delivery.
Focus on Customer Service:
Walmart is serious about customer satisfaction. Provide excellent customer service by responding promptly to inquiries, offering easy returns, and ensuring fast shipping.
Consider Walmart Advertising:
Walmart offers advertising solutions to boost your product visibility. Utilizing Walmart’s paid search ads or display ads can help increase sales and drive traffic to your product listings.
Why 2025 is the Right Time to Make the Move
2025 is the year to build your omni-channel strategy, especially if you have been feeling the impact of Amazon’s policy changes. By moving to Walmart Marketplace, you can secure a secondary income stream, mitigate the risks associated with relying solely on Amazon, and drive more business to your brand.
As experts in the affiliate marketing and eCommerce space, Red Tide Consulting can guide you through the process of setting up and optimizing your Walmart Marketplace account. We have the knowledge and tools to help you succeed on Walmart Marketplace while maximizing your reach across both platforms.
Ready to Expand to Walmart Marketplace?
Take the first step toward securing your brand’s future by joining Walmart Marketplace today. As your trusted partner in affiliate and eCommerce growth, we can help you navigate this exciting opportunity. Ready to get started? Sign up to start selling on Walmart Marketplace in 2025 and begin your journey on Walmart Marketplace today!